The Face Card The Foundation Of Your Flawless Routine

The Face Card

Created by Drei Oxford, Makeup Artist & Creative Director, and Wyen, Founder & CEO of Alerah Cosmetics

After years of listening to consumers, teaching beauty techniques, and helping people build confidence through makeup, Drei Oxford and Wyen recognized a growing need for accessible beauty education. This inspired the next evolution of the Alerah Cosmetics journey: masterclasses, educational experiences, and now, The Face Card.

The Face Card is more than a makeup book—it’s a comprehensive guide designed to help you truly understand your unique beauty. From identifying your skin type, undertone, face shape, eye shape, and lip shape to selecting the most flattering shades and mastering application techniques, this step-by-step guide provides everything you need to create makeup looks that are tailored specifically to you.

With over eight years of experience in the beauty industry, Drei Oxford has developed extensive knowledge, expertise, and artistry. Passionate about education, he has made it his mission to share the skills and techniques that have helped countless individuals feel more confident in their makeup application.

Combined with Wyen’s dedication to inclusivity, innovative formulas, and genuine love for beauty, the creation of The Face Card was a natural next step. Together, they have developed a resource that empowers readers to enhance their personal makeup skills while also serving as a valuable foundation for those considering a professional career in the beauty industry.

Whether you’re a complete beginner, a beauty enthusiast, or an aspiring makeup artist, The Face Card will equip you with the knowledge, confidence, and practical techniques needed to elevate your artistry and achieve your beauty goals.

Study it. Practice it. Master it.

Because once you’ve read, understood, and applied the lessons within The Face Card, trust and believe—your face card will never decline.

    The ultimate guide to understanding and enhancing your unique beauty.